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Alternative Management is committed to helping associations by collaboration, strategic leadership, and the tools to foster growth. We focus on the mission, vision and goals of each client and facilitate their journey in achieving and maintaining them. Our dedicated account coordinators manage client activities, build relationships with elected leaders, work toward stated objectives and help clients execute their strategic and marketing plans. 

As President of Alternative Management, Katrina Bruce began working with association management in 1985 and serves as Executive Director for many of our clients. NAIOP Southern Nevada has trusted her services for more than 25 years. During that time, she received national recognition by receiving NAIOP’s Chapter Merit Award for Outstanding Contribution by a Chapter Executive three times. 

What is an Association Management Company?

An association management company (AMC) provides management and specialized administrative services to trade associations and professional societies using a for-profit approach that runs not-for-profit associations as businesses. Alternative Management manages associations of varying sizes and affords clients a professional staff of diverse skills, experience in the association marketplace, flexibility,  adaptability and a centralized facility with two conference rooms.

We provide strategic planning, financial management, executive management, facilitating of educational and professional development, meeting and event promotion, registration, planning and more.

AMC Institute

AMC Institute advances professionalism and high industry standards for association management companies. We provide expert support and resources to drive new business to our members and keep them in the forefront of emerging trends and knowledge. We champion accreditation to promote industry best practices and create educational and networking opportunities to engage and learn. 


I have worked with Alternative Management and Katrina over several years in my involvement with the Southern Nevada CCIM and SIOR chapters. Katrina and her team are well organized and have been especially helpful with their experience in managing non-profit organizations.

Tom Naseef CCIM, SIOR
Sr. Vice President | Brokerage Services

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